Infusing the Human Touch into Your Marketing Strategy
33% of marketing budgets is now going to technology. This means that it’s getting exponentially more difficult to infuse the human touch into your marketing strategy. Whether you have a powerful...
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A Great Example of Dynamic Content, Right in Front of You
Like many companies these days, Mautic sends out a monthly newsletter to our entire database. It’s a nice way to connect with our audience and deliver value with helpful, interesting content. It’s also...
View ArticleLearnings From My First Week at Mautic
Hello! This is Marnie – I’m the Marketing Programs Manager here at Mautic and I’ve just wrapped up my first full week in my new role. As I start to absorb the platform, I want to share my onboarding...
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How Marketers Use Dynamic Content to Deliver Personalized Experiences
Two big buzzwords we continue to hear floating around marketing teams are “personalization” and “dynamic content.” As a marketer, I’ve definitely been guilty at times of using these terms...
View ArticleCustomer Experience Starts with Building Relationships
With the emergence of the experience economy, we are now competing for consumer attention and preference based on the experience we create. Customer experience is the lynchpin to create real...
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These are a few of my favorite things… in Mautic
I’ve always wondered why “My Favorite Things” from The Sound of Music is exclusively on holiday playlists. Except for the lyrics about snowflakes and silver white winters, there is no reference to...
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